CommentSold
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PopshopLive • 2024
As CommentSold's principle designer, I handled a lot of projects that started more as an idea vs a defined request. AI Clip Hero was one of those projects. When speaking with our customers, we discoved that most of the larger shops already had a presence on TikTok and Instagram but manually created clips and would then use the posts to drive traffic to their lives or webstores.
None of the clips sourced from their lives either. With each live running around an hour and shops averaging 3-4 a week, it simply took too much time to edit them into social-media friendly clips that they could then post. We also realized that our partnership with TikTok and Instagram could be used to drive more sales via clips tagged with products vs longer lives, so the decision was made to build a tool to automate the process.
This is where AI Clip Hero comes in. Shops can select a live and send it off to our service to be processed. Our AI engine automatically identifies and cuts the clips based on the products and content (sound/movement) in the videos, returns the clips and sharable links to the new tagged snippets, and provides a rating/review metric that scopes the clips for the shops and feeds results back into the AI engine.
I was the lead designer for AI Clip Hero and managed/collaborated with our Video team designer to define and refine our clip editting tool. Within a week of launch, shops generated over 10k clips and shops with an average increase of 20% in socail media related sales and a 15% - 20% bump in followers.